| FOOD STARTUP POSITIONING 101 |
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Intro to Positioning |
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00:02:00 |
|
Positioning Overview |
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00:00:00 |
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Defining Your Products & Services |
FREE |
00:02:00 |
|
Defining Your Customers |
|
00:03:00 |
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Finding Your Differentiating Factors |
|
00:05:00 |
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Discover Your End Benefit |
|
00:02:00 |
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Revising Your Positioning Statement |
|
00:02:00 |
| FOOD STARTUP VOICE 101 |
|
Voice Intro |
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00:04:00 |
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What Voice Is & Why It Matters |
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00:03:00 |
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Finding Your Personality |
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00:02:00 |
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Finding Your Inspiration |
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00:05:00 |
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Creating Your Voice Mood Board |
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00:01:00 |
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Developing Your Voice Guidelines |
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00:03:00 |
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Editing Your “About Us” Statement |
|
00:04:00 |
| USING BRAND TO KICK-ASS ON SOCIAL MEDIA |
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Social Media Overview |
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00:04:00 |
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Your Audience |
|
00:02:00 |
|
What to Talk About |
|
00:03:00 |
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Making Your Posts Shareable |
|
00:05:00 |
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How to Humble Brag |
|
00:01:00 |
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Avoid Getting Stuck |
|
00:02:00 |
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Making Social Media Happen |
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00:01:00 |
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Making Your Social Media Better |
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00:02:00 |
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Growing Your Audience |
|
00:03:00 |
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Social Media Tips |
|
00:03:00 |
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Prioritizing Social Media Platforms |
|
00:02:00 |
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Kicking Ass On Social Media |
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00:01:00 |
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Review this Course |
|
00:00:00 |
